Two people recently told me that Redoxon vitamin C is "very effective". But vitamin C is ascorbic acid... how can one brand's ascorbic acid be more effective than another's? Is there a variety of ascorbic acid? Highly unlikely...
Market perception and consumer psychology must be a pretty interesting subject.
1 comment:
Well, I'm usually skeptical about such comments, but in this particular case, it's not completely unfounded.
Redoxon is packaged as an effevescent tablet, and as a drug delivery method, it has its advantages.
http://www.wisegeek.com/what-are-effervescent-tablets.htm
Vitamin C is indeed vitamin C, but how well the drug is absorbed by the body depends on various factors, of which the delivery method is one.
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