Sunday, August 15, 2010

A rose by any other name...?

Two people recently told me that Redoxon vitamin C is "very effective". But vitamin C is ascorbic acid... how can one brand's ascorbic acid be more effective than another's? Is there a variety of ascorbic acid? Highly unlikely...

Market perception and consumer psychology must be a pretty interesting subject.

1 comment:

Anonymous said...

Well, I'm usually skeptical about such comments, but in this particular case, it's not completely unfounded.

Redoxon is packaged as an effevescent tablet, and as a drug delivery method, it has its advantages.

Vitamin C is indeed vitamin C, but how well the drug is absorbed by the body depends on various factors, of which the delivery method is one.